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Last Updated on 13/05/2025 by caroline mcauley

Ireland’s first marathon in jeans?

Ireland’s first marathon in jeans? Chafe-free? Somehow, also

Who runs a marathon in jeans? We do — all for an incredible cause!

This year, we’ve chosen Prostate Cancer UK as the charity we want to champion.
To kick off our fundraising, we’ve come up with a challenge that’s a little bit different…

Declan Leung will be running the Belfast City Marathon — in a pair of our Hattric Ultra Flex jeans! We believe this is the first time anyone has attempted a full marathon in denim in Ireland — and it’s all to raise awareness and vital funds for a cause that matters to so many families.

We’ll also be running fundraising activities in-store throughout the summer. Every penny raised will go directly to Prostate Cancer UK, helping them continue their work.

Please support us if you can – no donation is too small.

Thank you so much for your support!????

Street Life